Storytelling to
Influence & Persuade

Many professionals deliver presentations to sell in their recommendations. As experts, they must convince their colleagues to buy into their thinking. However, when delivering a presentation or sales pitch, audiences’ minds often wander.

When you tell a story around a campfire, people lean in. Using storytelling techniques in presentations can help speakers motivate peers, executives, and decision-makers. The Art of Storytelling will teach participants how to use storytelling techniques to convey their thinking and recommendations in a more compelling manner.

As a result, more value will be placed on the speaker’s recommendations driving others to take action.

 

What You Will Learn

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Connection

How to make quick emotional connection with your audience. When you connect with your audience, you will capture and hold their attention, not just be a talking head.

 
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Think Differently

How to go beyond the expected. Showing your audience something in a new light captures attention and generates interest.

 
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Theming

How to set a storyline theme you can carry throughout your conversations and presentations. Themes that can easily be understood by colleagues and help them follow along.

 
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Brevity

How to provide just enough information to ensure your message is understood and your audience is intrigued to want to learn more.

Length

60 min presentation

or 3 hour workshop

 

Format

Presentation for up to 25 participants

Workshop for up to 10 participants

 
 

Audience

Managers, Directors, VPs

 
 
 

Category

Speak

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