Fireflyhigh takes on special projects for the select clients who need a marketing consultant with deep brand experience rooted in both traditional marketing and digital marketing.
Website Build
I build websites for small and medium-sized businesses that are looking for a well-designed experience that represents their brand. If you are interested in learning more about how I can build, rebuild or redesign your website, email me at eric.prado@fireflyhigh.com
Brand Strategy Workshop
A brand strategy should be organic as consumers and the marketplace are in constant change. If you don’t have a clearly defined brand strategy, you need one immediately. If you do, it is good practice to revisit it annually to ensure it is kept up to date with the changing consumer mindsets and marketplace. Additionally, a brand strategy provides the long-term vision to keep your brand innovating as a category leader. Fireflyhigh can facilitate a brand strategy workshop with your marketing team and agency partners.
Marketing Strategy For A Digital World
Consumers do not distinguish a difference between marketing and digital marketing, thus, organizations should not separate the two. Today, all marketers must embrace new channels to have their entire marketing ecosystem work together against a strong, well-defined brand strategy. Fireflyhigh can develop your Strategy for Marketing in a Digital World.
Social Media Playbook
Once developed, a Strategy for Marketing in a Digital World is meant to be activated upon. One key area that must be activated properly is Social Media. Social Media is often a misunderstood and misused territory for many marketers not used to developing content for a brand’s social media channels. Social Media and its content does not work the same way as traditional marketing tactics that many marketers are more comfortable with. Fireflyhigh can help you develop your social media playbook to execute stronger social media tactics.