Understand the Marketplace
Marketers must always be in tune with the marketplace. Understanding the competition, market trends and consumer behavior is dynamic. Agencies must have a keen understanding of the brand, the category, the consumer to provide strategic recommendations
Understand the Marketplace will teach you the processes and techniques that will enable you to quickly understand the competitive landscape and build compelling ways to sharing your knowledge with colleagues and clients.
As a result, you will identify insights, opportunities and trends that can showcase your strategic thinking skills to drive your clients’ business.
What You Will Learn
Discover
How to collect the information you need to become smarter about the subject being analyzed.
Deliver
How to deliver your competitive analysis in a manner that will stand out and be appreciated.
Headline
How to interpret all the information reviewed and collapse it into a compelling executive summary.
Land the Plane
How to make the learnings from your analysis actionable
Length
3 hours
Format
Workshop for up to 10 participants
Audience
Coordinators, Associates, Managers
Category
Foundation